About Us

Pure Home Interiors evolved from passion...

As a journalist for home interiors magazines, Ruth Eley realised her enthusiasm for interior design was leading her towards a more hands on approach. Having advised many friends and family over the years, she knew she wanted to throw herself into the profession full time.

Following a London-based interiors course she launched her business in 2005 and with a growing demand for her design services, she set up her own studio and showroom in Duffield, Derbyshire.

Ruth has established strong links with leading brands in the industry and Pure Home Interiors now has an extensive fabric and wallpaper pattern library and a wide variety of poles, trimmings, lighting, furniture and more to choose from.

Her business has gone from strength to strength with the support of her team of skilled professionals from curtain makers to decorators and cabinet makers.